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Being a business owner is NOT for the weak. You have to be strong. You have to have heart. And you have to work hard. If I’ve scared you already…don’t quit your day job. This ain’t for everybody! It’s so easy to be SOOOOO excited about your business that you forgot to create a business plan.
Numbers DON’T lie. So remember when you had that idea about what your target customer/client wanted? You had a hunch, so you started to ask around, and low and behold, you were RIGHT! So you launch your business model and find that people aren’t really buying or signing up 🙁 Now what?!? DON’T bank on your customers’ feedback as if it’s the Holy Grail. Create spreadsheets and keep track of your customer trends. When do they spend? What are they buying? How did they find you? And why are they leaving you for your competitor? The moral of the story is, sometimes your customers think they know what they want and sometimes you’ll have to adjust your business model! Always make sure the math works before giving in on customer needs in hopes that you’ll get the sale.
DON’T use big daddy’s money. Don’t use or borrow against a family members retirement fund. They may love you and want you to succeed, but losing their money will haunt you.
Hello, WORLD! ..Oh wait, no…I’m not ready. Save yourself the stress, anxiety, tears and general delusional deadlines that can cause your AWESOME business launch to be more…. mediocre than monumental. Set your own launch inside a comfy little “buffer zone”. Plan to be ready 10 days ahead of “the” day and you just might open on time! Check out this business checklist to make sure you’ve covered all your bases!
Personal expertise vs. business expertise. You are good at what you do and you’ve been doing it for years! So of course it makes sense to do it for YOURSELF and make a profit, right? Well, it’s not that easy. You may be a great cook, or web developer, or fitness instructor, but that doesn’t always translate into business acumen. Never fear, my dear, I am HERE! Click here to connect with me and to turn your passion into profit!